About me:

I have 6 years of experience in Data, Commercial Excellence and Corporate Planning, working with multi-million-dollar companies across different industries.

I also work with internet and Bitcoin. I educate the community through Bitcoisas and, for the past 2 years, I've been leading marketing planning, content and community in projects like Satsconf, Casa21 and Satsails.

Born and raised in São Paulo, i'm Japanese descent with a special brazil northeastern sauce. 🇧🇷x🇯🇵

My experience:

Senior Commercial Excellence & BI Analyst @ ReclameAQUI

NOV 2022 — JUN 2025 · FEB 2026 — Present

▸I build data-driven routines and playbooks to scale the operation.
▸I track KPIs (base health, usage, churn/expansion) and prioritize actions with the team.
▸I created metric tracking and performance rituals across pre-sales, sales, and post-sales.
▸I support CS/Commercial teams with continuous analysis and improvements.
▸Dashboard and presentation creation for leadership, focused on problem-solving and data visualization (Excel, SQL, and Python), as well as implementation and integration of new research.
▸Deep-dive analysis to identify improvement opportunities, process optimization, and support for strategic decision-making.